Last Updated: 06 January 2026

Privacy Policy

Welcome to Davis Locksmith of WS. This Privacy Policy describes how Davis Locksmith of WS ("we," "us," or "our") collects, uses, and protects your personal information when you use our locksmith services, contact us, or visit our website. We are committed to protecting your privacy and ensuring you have a positive experience with our services in Winston-Salem, NC.

1. Information We Collect

We collect various types of information to provide you with reliable locksmith services and improve your experience.

Information You Provide Directly:

When you contact Davis Locksmith of WS for services, request a quote, or interact with us, you may provide us with the following personal information: * Contact Information: Your name, phone number, email address, and physical address (for service delivery). * Service-Related Information: Details about the locksmith service you require, such as the type of lock, location of service, urgency, and any specific access instructions. * Payment Information: If you make a payment directly to Davis Locksmith of WS, we may collect billing details. (Note: Actual credit card processing is typically handled by third-party payment processors, as detailed below). * Communication Content: Records of our conversations when you call, email, or message Davis Locksmith of WS.

Information Collected Automatically:

When you visit our website (if applicable), we may automatically collect certain information about your device and browsing activity. This information is primarily used for analytical purposes to improve our website. * Usage Data: Your IP address, browser type, operating system, referring pages, pages viewed, and the dates/times of your visits. * Cookies and Tracking Technologies: Information collected through cookies and similar technologies, as detailed in Section 5.

Information from Third Parties:

In some cases, we may receive information about you from third-party services, such as payment processors confirming a transaction, or through analytics providers like Google Analytics that help us understand website traffic.

2. How We Use Your Information

Davis Locksmith of WS uses the information we collect for the following purposes:

* To Provide Locksmith Services: To schedule and dispatch locksmith technicians, perform the requested services, and manage appointments. * Communication: To contact you regarding your service requests, provide quotes, send appointment confirmations, service updates, and respond to your inquiries. * Billing and Payment Processing: To process payments for services rendered and manage our financial records. * Improve Our Services: To analyze service demand, customer feedback, and website usage to enhance our service quality and operational efficiency. * Security and Fraud Prevention: To protect Davis Locksmith of WS, our customers, and the public from fraudulent activity, unauthorized access, and other security incidents. * Legal Compliance: To comply with applicable laws, regulations, legal processes, and government requests. * Marketing (with consent): If you opt-in, we may use your contact information to send you promotional offers or updates about Davis Locksmith of WS services. You can opt out at any time.

3. Data Protection and Security Measures

Davis Locksmith of WS takes reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

* Secure Communication: Using secure channels for transmitting sensitive information where appropriate. * Access Control: Limiting access to personal information to authorized employees and contractors who need it to perform their job functions. * Data Minimization: Collecting only the personal information necessary for the stated purposes. * Regular Review: Periodically reviewing our security practices to ensure they remain effective and up-to-date.

While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

4. Sharing Your Information

Davis Locksmith of WS does not sell your personal information to third parties. We may share your information in the following limited circumstances:

* Service Providers: We may share your information with trusted third-party service providers who assist us in operating our business and providing services. These may include payment processors, IT support, website analytics providers (e.g., Google Analytics), and dispatch software providers. These service providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed. * Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental regulation, or if we believe in good faith that such action is necessary to comply with legal obligations, protect our rights or property, or ensure the safety of our customers or the public. * Business Transfers: In the event that Davis Locksmith of WS is involved in a merger, acquisition, or sale of all or a portion of its assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any such change in ownership or control of your personal information. * With Your Consent: We may share your information for any other purpose with your explicit consent.

5. Cookies and Tracking Technologies

Our website uses "cookies" and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand where our visitors are coming from.

* What are Cookies? Cookies are small text files placed on your device by websites that you visit. They are widely used to make websites work more efficiently and provide information to the website owners. * Types of Cookies We Use: * Strictly Necessary Cookies: Essential for the website to function correctly (e.g., managing session information). * Analytical/Performance Cookies: These cookies, often from Google Analytics, help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance. * Managing Your Cookies: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. * For Google Analytics, you can opt out by installing the Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout.

6. Your Privacy Rights (US State Privacy Laws)

While Davis Locksmith of WS operates in Winston-Salem, NC, we recognize and respect the privacy rights afforded to consumers under various US state privacy laws, including principles similar to those found in the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). Depending on where you reside and the applicability of such laws, you may have the following rights regarding your personal information:

* Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell (if applicable). Davis Locksmith of WS does not sell your personal information. * Right to Delete: You have the right to request the deletion of personal information that we have collected from you, subject to certain exceptions. * Right to Correct/Rectify: You have the right to request that we correct inaccurate personal information that we maintain about you. * Right to Opt-Out of Sale/Sharing: As mentioned, Davis Locksmith of WS does not sell your personal information. If we were to share data for cross-context behavioral advertising (which we currently do not), you would have the right to opt-out. * Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us using the "Contact Us" information provided below. We may need to verify your identity before processing your request.

7. Data Retention

Davis Locksmith of WS retains your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or reporting requirements. This period may vary depending on the nature of the information and the purpose for which it was used. For example, service history and contact information may be retained for a longer period for customer service, warranty support, and compliance with business record-keeping obligations.

8. Children's Privacy

Our services are not directed to individuals under the age of 13. Davis Locksmith of WS does not knowingly collect personal information from children under 13. If we become aware that we have inadvertently received personal information from a child under 13, we will delete such information from our records.

9. Updates to This Privacy Policy

Davis Locksmith of WS may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our services after any modifications to this policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the updated Privacy Policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, or if you wish to exercise your privacy rights, please contact Davis Locksmith of WS at:

Davis Locksmith of WS 115 S Main St, Winston-Salem, NC 27101 Email: info@ws-locksmith.com